On Point Marketing, a creative integrated marketing agency launches a new campaign for Bankingonmycareer.com, an online job search platform specializing on jobs in the financial services industry. The campaign’s goal is for City College of New York (CCNY) students to realize they’ve already acquired many of the skills necessary for a career in finance.
A Game of Life event will launch the “You got the skills” campaign. The event will take place on December 4, 2019 from 12PM-2PM in the Hoffman Atrium lounge located in the NAC building of the CCNY campus. The purpose of this event is to encourage students to realize they’ve already obtained many of the skills that will get them a career financial industry, correct any misconceptions that non-finance majors may have about the finance industry and lead them to Bankingonmycareer.com where they will find all the necessary resources needed for finding the finance career that best suits them.
On Point Marketing will be replicating a board game called “LIFE” in the event space and students will bring the skill sets they have already acquired in their current major to play the game and advance in their hypothetical careers. A playful way for students to interact and gain knowledge about counterpart careers in the financial services industry.
“On Point Marketing is excited and looking forward to bringing this interactive experience to CCNY students” Says Jenny Lee, account manager. “The goal is to have students curious about a career in finance and ultimately log on to BankingOnMyCareer.com to learn about the job titles that best fit their skills sets.”
For any further questions or concerns on the LIFE event, or about the agency log onto www.Onpointmarketing.com/LIFEor follow us on Twitter and Instagram @On__pointmarketing to stay updated on any additions details and/or changes.